The GA Group unveils its new identity
Press

The GA Group unveils its new identity

15.10.2015

With a new logo, a new internet site, and new Paris offices, the GA Group is reinventing itself and revisiting its visual identity. The fresh image reflects the dynamics of a forward-looking company.

The revamped logo was treated as a label or hallmark to put the group’s proprietary know-how to advantage and assert its difference. The bias was to capitalize on GA’s position as a challenger, to highlight the innovative character of the company and its products, and to accompany the changes that are under way.

Through the choice of colours, magenta and purple, this new identity breaks with the traditional graphic codes associated with the building sector.

The descriptor Smart Building backed onto the logo describes the brand in two ways: first, by enhancing the group’s atypical building method and its constant policy of improvement through investment in R&D, and secondly by emphasizing the smart dimension of the buildings already completed, which incorporate features such as monitoring and management of energy consumption with Gapéo ands MyGapéo.

The new identity graces the newly launched web site ga.fr, positioned at the heart of the social networks. GA’s Paris offices have also been revamped to match the new impetus, its start-up spirit and its resolutely innovative image.

 

The renewed brand image conveys our conviction that a building is a powerful social space where facilitating the lives of its occupiers is of paramount importance. This revival follows on from the philosophy of the 140-year-old start-up that we are, and opens up a new era in the group’s history.

Sébastien Matty, Chairman of the GA Group 

 

Élodie Le Breton

Contact

Élodie Le Breton

Communication, Marketing and Sustainable strategy Director

Title

Fields marked with an asterisk are required. The information gathered via this form is provided to GA’s Communications Department. You are entitled to request from GA the right to access, rectify, erase or enjoy the portability of your personal data under the conditions provided for in the General Data Protection Regulation (Regulation (EU) 2016/679 – Chapter III – Data subject’s rights).

Find out more about managing your data and rights

Thank you for your message. Our teams will address it shortly.

Articles associés

Agua: one year of positive energy
Press
30.05.2016

Agua: one year of positive energy

One year after being awarded the BEPOS-Effinergie® label, Agua, the GA Group's headquarters in Toulouse, is keeping its promises.Winner of the SIMI 2015 Grand Prize.

The GA Group restructures its organization and confirms its development strategy
Press
03.12.2014

The GA Group restructures its organization and confirms its development strategy

Eight months after joining the GA Group, Sébastien Matty is setting up a new organization designed to support the group's development.

2018: GA Smart Building opens a new frontier, acquiring the company Ossabois
Press
24.01.2018

2018: GA Smart Building opens a new frontier, acquiring the company Ossabois

GA Smart Building, designer, builder, developer and manager of tertiary buildings, becomes the new 100% shareholder of Ossabois, a company specialising in pre-fabrication and wooden modular construction.